One of the top three market leaders in the United States cellular phone industry is the Swedish firm, Sony Ericsson. Their entry to the top slot is due to the growing number of people requiring high performance and technologically advanced cellular phones. Although, Sony Ericsson is in a broad-based spectrum of business units, and on the communications sector, they focus their business son the fixed-line operation and not much on the cellular phone unit developments, this notion change very recently. Of late, Sony Ericsson is slowly realizing the greater need for technological advancement of Sony Ericsson cellular phones because of the growing demand for this advanced design cellular phone. They are also doing this move because they can foresee the potential of profitable business in the cellular phone unit industry. Because of the wonderful and functional designs of the Sony Ericsson cellular phones, the requirement for them is booming like a speed rocket.